Terms of use and privacy policy

Latest update: 1 April 2021

We thank you for your interest in our website. We are strongly committed to the protection of your privacy and your personal data.

This privacy statement describes how we, Markus Wüest, St. Alban-Ring 150, 4052 Basel, Switzerland, (hereinafter referred to as “Markus Wüest”, “we” or “us”), the owner of this website, process personal data.

Personal data is all information relating to a particular or identifiable person. This includes contact information such as your name, your email address, your home address, your telephone number or your date of birth. The term “process” includes all handling of personal data, independently of means and procedures used, in particular collection, storage, use, modification, communication, archiving or destruction of personal data.

You are free to explore our websites and use many of our offers without having to provide personal data about yourself. Some offers, however, may require that you provide your personal data. The personal data we collect from you depends on the specific offer or the particular interaction with us. This privacy statement provides further details. Should you decide to refrain from providing personal data required by us, this may result in the fact that you will not be able to use some specific offers or that we cannot process your inquiry.

1. Modifications

This privacy statement is not an exhaustive statement. It can be updated by us at any time by posting on this website. The most recent updated version posted on this website shall apply.

2. Contact information

Markus Wüest is responsible for data processing described in this privacy statement. Requests from supervisory authorities and persons involved can be sent by email or letter to:

Markus Wüest
St. Alban-Ring 150
4052 Basel


3. General information on data processing:

3.1 Purposes of data processing

As a matter of principle, we process personal data in order to offer, supply or provide our products and services, for advertising and marketing (unless you object), to enable complete access to our websites, to operate, improve and update them, to analyse use of our websites and our offers, to recognise, investigate and thwart malicious attacks on our websites and our infrastructure, to communicate with you and to fend off and enforce legal claims.

These processing purposes are described in more detail or expanded in section 4.

3.2 Legal basis for data processing

We process personal data in accordance with Swiss Privacy Law. Insofar and if the General Data Protection Regulation (GDPR) applies, we process personal data pursuant to the following legal bases that may supplement the legal bases listed in section 4:

  • Art. 6 para. 1 lit. a: The GDPR serves as a legal basis for processing of personal data where the data subject has given consent.
  • Art. 6 para. 1 lit. b: The GDPR serves as a legal basis where processing is necessary for the performance of a contract to which the data subject is party or for the performance of a legal obligation prior to entering into a contract.
  • Art. 6 para. 1 lit. c: The GDPR serves as a legal basis where processing of personal data is necessary for compliance with a legal obligation to which we are subject in accordance with the applicable law of the EU or the law of an EEA country.
  • Art. 6 para. 1 lit. d: The GDPR serves as a legal basis where processing of personal data is necessary in order to protect the vital interest of the data subject or of another natural person.
  • Art. 6 para. 1 lit. f: The GDPR serves as a legal basis where processing of personal data is necessary in order to uphold our legitimate interests or those of third parties, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject. Legitimate interests include, in particular, our economic interest, the ability to provide, analyse and update our websites, advertising and marketing, sale of goods and provision of services, information security, defending and enforcing legal rights and compliance with Swiss law.

3.3 Transmission of personal data to third parties

In the context of our business activities and for processing or purposes described in this privacy statement, we will – where admissible – transmit personal data to third parties or disclose personal data to such third parties. These third parties who process this data for us or for their own purposes or who may obtain knowledge thereof in the context of their activities on our behalf include in particular:

  • (IT) service providers and contract processors commissioned by us (these include inter alia service providers of website hosting, newsletter dispatch, analysis, social media, map and web fonts as mentioned in section 4).
  • Persons authorised by us (for example our staff mandated with processing).
  • Other recipients with your permission or where this is necessary for enforcing our rights, in particular for enforcing claims from the contractual relationship with you.

Third parties may be located in Switzerland or in other countries. We generally transmit personal data to countries outside of Switzerland only:

  • to countries of the European Union or the European Economic Area,
  • to countries that, according to the Swiss data protection officer or the European Commission, have an adequate level of data protection that can also be provided by a Privacy Shield self-certification, or
  • to countries for which we have provided suitable guarantees, in particular by ensuring an adequate protection level using standard contractual clauses of the European Commission (that can be downloaded here [“https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=CELEX:32010D0087”]) and recognised Binding Corporate Rules. You can request a copy of such contractual guarantees by contacting us via our contact information. However, we reserve the right to obscure such copies for protection of secrets or to make only excerpts available.

We can also base transmission into countries outside of Switzerland on legal emergencies that include in particular your consent, execution of a contract with you, important reasons of public interest, assertion, exercise or defence of legal claims or protection of vital interests.

3.4 Data retention period of personal data

We process personal data for as long as is required to achieve the respective purposes. In addition, we process and/or store personal data to comply with legal storage and documentation obligations or when our legitimate interests so require (in particular for assertion, exercise or defence of legal claims).

Personal data will be erased or anonymised as soon as such data is no longer required for the purpose of processing and/or storage mentioned in this privacy statement.

3.5 Data security

We take adequate technical and organisational safety measures for the protection of personal data processed by us, in particular to protect data against manipulations, part or complete loss or unauthorised access by third parties.

Access to our websites entails transport encryption (SSL/TLS).

3.6 Rights of data subjects

To the extent that this is provided for in the applicable privacy law and that the respective conditions are met, you may have the following rights vis-à-vis us, relating to personal data involving you:

  • Right of confirmation whether your personal data is processed by us and, if so, right to information about this personal data and processing thereof.
  • Right to correction or deletion of your personal data
  • Right to limitation of processing
  • Right to object to processing
  • Right to transferability of personal data provided by you
  • Right to revoke consent given at any time. Revocation of consent does not compromise the legality of processing done between consent and revocation. Revocation may result in the fact that we might not be able to enter into a contract with you or to perform an existing contract. This may lead to premature contract termination or cost implications.
  • right to appeal to the responsible supervisory authority. The Swiss Data Protection and Information Commissioner (FDPIC; https://www.edoeb.admin.ch/edoeb/en/home.html) represents the supervisory authority responsible for data protection in Switzerland.

Please use the contact information provided in section 2 to contact us regarding your rights. We reserve the right to assert our legal grounds for refusal or exceptions. For reasons of identification, we may also require that you provide us with additional information (such as a copy of valid identification papers).


4. Data processing in connection with our websites:

4.1 Provision and operation of the websites

When visiting one of our websites, some general information is transmitted from your browser to the website hosting server and stored in log files every time you call up the website.

Your Internet Protocol address (IP address), the date and time of your visit, the referring website and the website you want to visit, your browser, operating system and Internet service provider, certain cookies (cf. also section 4.6), information of location as well as other similar information that serves to thwart dangers, should our IT systems be attacked, will be collected.

Processing of such general information is intended (a) to correctly display our websites and their contents and offers and facilitate data traffic, (b) to optimise our website, contents and offers, (c) to ensure stability and security of our websites and systems in the long term and (d) to enable us to determine, defend and trace cyber-attacks, spam and other illegitimate acts targeting our websites and systems and to assert claims in this regard. This is our legitimate interest in processing pursuant to art. 6 para. 1 lit. f GDPR.

We can use the services of third parties in Switzerland and abroad for hosting the website. These third parties are responsible for processing on our behalf. The website is hosted by Novatrend GmbH on servers in Switzerland.

4.2 Contact forms and making contact

We offer the possibility on our website of contacting us, using contact forms or our contact information provided. When contacting us using the contact form, you will always be asked to enter all information required for managing establishment of contact and communication with you. It will not be possible to communicate with you without the required information. We store or process the information that you enter into the input mask or provide to us by another means. When contacting us by email, we store the information transmitted in the email. In order to combat abuse such as, in particular, identity theft and spam, we also store your IP address as well as the time and date of your contact.

The contact forms on our websites are encoded. When contacting us by email or providing your email address on the contact form, you consent to the fact that we may also communicate with you by email. Please note that our email messages are not encoded.

When contacting us, you give consent to the Read more processing of your personal data for the purpose of communication with you or for handling any request from you. Contacting us is regarded as a legal basis pursuant to article 6 para. 1 lit. b GDPR. When communicating with you, for handling any request from you and for fighting abuse, we also have a legitimate interest in processing pursuant to article 6 para. 1 lit. f GDPR. Should you contact us for entering into a contract, article 6 para. 1 lit. b GDPR serves as an additional legal basis for data processing.

4.3 Cookies

We use so-called “cookies” on our websites. Cookies are small text files that are stored on your computer or mobile device by your browser. Cookies are used to collect specific information during navigation on a website and to call them up again during your current browser session or on future visits. Cookies make it possible to recognise the browser you used or to temporarily store inputs made by you. In addition, cookies serve to make our offer more user-friendly, effective and secure.

We differentiate between what are referred to as “first-party cookies” that we set and “third-party cookies” that are set by third parties such as web analysis services or social networks. Based on duration, we also differentiate between “session cookies” and “persistent cookies”. Session cookies store information used during your current browser session. Once you close your browser, they will be deleted automatically. Persistent cookies will be deleted after a certain period or are stored on your terminal device until you delete them. Persistent cookies make it possible, for example, to recognise your browser on a subsequent visit, to provide support for completing forms, store use settings or show advertising and offers tailored to your needs. We also differentiate between necessary cookies and unnecessary cookies.

Necessary cookies are required to provide access to our websites and website functions (such as web shops). This is in our legitimate interest in processing pursuant to article 6 para. 1 lit. f GDPR. Most of our first-party cookies are session cookies that are needed. Third-party cookies are unnecessary, persistent cookies.

When calling up our websites, you will be informed about the use of cookies. You can consent to the use of all cookies or accept only necessary cookies, thus rejecting the use of persistent third-party cookies. Your consent is regarded as a legal basis for processing pursuant to article 6 para. 1 lit. a GDPR. Please note that third party cookies will be activated only after you have given your consent to use all cookies. You can also set your browser so that setting cookies will be prevented and thus permanently reject the setting of cookies. You can then delete cookies set in your browser. Generally, you can also configure your browser so that you are informed when cookies are set.

If you deactivate cookies in your browser or only consent to the use of necessary cookies, the functionality of our website may be limited. Save for a few exceptions, the contents of our websites can be generally called up.

4.4 Google Maps

Google Maps is used for embedding maps. The services of Google Inc. use cookies. Information generated by you about your use of this website while using cookies is generally transmitted to a Google server in the USA and stored there. You will find additional information in the Google Privacy Statement.

5. Contents of and links to other websites

We are making every effort to ensure that the information on our websites is correct. However, we do not undertake any commitment to ensure this. Neither do we guarantee that contents are complete, correct and up to date and/or that the websites and their contents remain accessible. Our websites include links to other websites. We assume no responsibility for contents of linked websites or for the privacy standard of same. In the context of what is legally permissible, we cannot be held liable towards you or third parties for losses or damage resulting from use or denied use nor for trusting contents on our websites or external website and contents referring to our websites or referred to by our websites using links or other means.